Motorsport Sponsorship Coaching for
Motorsport Athletes & Parents
Start building sponsorship opportunities now.
Develop the skills, confidence and strategy to approach businesses, demonstrate your value and build partnerships that last.
Inside the Club you'll learn:
-1-
Build a Brand, Businesses Can Connect With
Define what makes you different, communicate your story and build a recognisable brand that gives businesses a reason to connect with you and your racing journey.
-2-
Find and Approach the Right Businesses
Learn how to identify aligned prospects, understand what they value and confidently begin conversations, prepare for meetings and present relevant partnership opportunities.
-3-
Create Value and Build Lasting Relationships
Develop benefits that go beyond placing a logo on the car. Learn how to activate partnerships, communicate with sponsors and consistently deliver value throughout the relationship.
You + The motorsport sponsorship club (MSC)=
A sponsorship coach in your corner
You have a driver coach to improve performance behind the wheel.
You have a mechanic or race team to improve the car.
But who is helping you develop the business behind your racing?
Sponsorship requires its own skills—branding, prospecting, communication, sales, pitching, relationship-building, activation and reporting.
MSC gives motorsport athletes and parents the coaching, education, practical actions and support to stop guessing and start building sponsorship opportunities now.
Because motorsport is a business.
SHOW ME WHAT IS INCLUDEDStart now. Build the skills. Keep moving forward.
Take Sponsorship Action from the Beginning
You won’t spend 12 months waiting until you are “ready” to contact businesses. You’ll begin taking practical action while developing your brand, prospect list, sponsorship strategy and business relationships.
- Follow a Structured 12-Month Roadmap
Begin with the foundations before progressing through personal branding, season planning, proposals, sponsor benefits, outreach, networking, social media, media and sponsor management.
- Know What to Work on Each Week
Focused training and practical action plans are progressively released inside Kajabi, with a weekly email explaining what to focus on and implement next.
- Receive Coaching, Feedback and Accountability Join a live group coaching call each month to ask questions, receive feedback and work through your current challenges. You’ll also access practical templates, tools, sponsorship opportunities, examples and case studies.
Yes Please!!! This is EXACTLY what I need
Sponsorship rarely happens from one email, proposal or meeting. A genuine partnership can take six to nine months to develop—which is exactly why the best time to begin is now.
Your 12-month MSC membership gives you the education, coaching, resources and accountability to build these skills while actively developing your sponsorship pipeline.
A bit about me...
Hi, I’m Belinda Riseley, founder of MotiV8 Training and host of the Motorsport Sponsorship Podcast.
For many years, I’ve supported motorsport athletes and parents with the development that happens away from the racetrack.
I’ve seen how much time, money and energy families invest into racing—and how often sponsorship, branding and business development are pushed aside until funding becomes urgent.
I created the Motorsport Sponsorship Club (MSC) so I could make sponsorship coaching, current information and practical support accessible to more athletes and parents.
MSC isn’t another online course that leaves you alone with a pile of videos. It gives you a clear direction, weekly actions, ongoing coaching and somewhere to ask questions as you build the business behind your racing.
I can’t promise you a sponsor. What I can do is give you the knowledge, direction and support to approach sponsorship with greater confidence and create stronger opportunities for your racing future.
- Belinda
How do I know if I'm ready?
Perfect for you if:
- You’re an motorsport athlete or parent tired of trying to figure everything out alone
- You’re ready to treat your motorsport journey like a business
- You want to start actively building sponsorship opportunities
- You want to confidently approach and meet with potential partners
- You’re prepared to work consistently on your off-track development
- You want practical, current advice, feedback and accountability
- You understand that genuine sponsorship relationships take time to build
- You're ready to learn, implement and take a more strategic approach
Not for you if:
- You’re looking for guaranteed or instant sponsorship
- You expect sponsors to come to you because you have great race results
- You want someone else to do all the work
- You aren’t prepared to invest time into your brand and sponsorship strategy
- You only want to focus on what happens on the racetrack
- You’re unwilling to take action or be open to feedback
WHAT ARE YOU WAITING FOR
Become one of the first 50 MSC Foundation Members 2.0!
The first 50 Foundation Members will retain the $99 monthly membership rate for as long as their membership remains active. Once the 50 Foundation places are filled, the monthly price will increase to $149.
You’re not joining MSC to spend 12 months waiting to approach sponsors.
You’re joining to start taking action now with 12 months of coaching, education and accountability behind you.
Invest Today!
$99
12 x payments
- Begin taking practical sponsorship action immediately
- Weekly training and implementation activities
- Monthly live coaching, feedback and accountability
- Guidance across branding, prospecting, pitching and sponsor management
- Sponsorship templates, tools, workbooks and case studies
- Current sponsorship opportunities and industry insights
- Support from athletes and parents on the same journey
- Foundation rate retained while your membership remains active
Minimum three-month commitment