All Episodes
Episodes
How Sponsors Ready Are You?
In this episode of the Motorsport Sponsorship Podcast, Belinda explores what being sponsor ready really means and why it goes well beyond having a proposal ready to send.
We look at the different areas that can...
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What is sponsorship & what it isn’t
What does sponsorship actually mean?
For many motorsport athletes, sponsorship starts with one thought: “I need money to go racing.”
But that’s not how a business sees it.
In this episode, I break down one of the most...
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Laying The Tracks
Laying the Tracks – Why Preparation Comes Before Sponsorship
Most athletes think sponsorship starts when they send their first email.
The reality?
It starts much earlier.
In this episode, Belinda explains why laying...
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Success Takes A Village
Motorsport can be an incredibly lonely journey.
Trying to work out sponsorship, branding, proposals and networking on your own often leads to frustration and missed opportunities.
In this episode, Belinda explains why...
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Mistakes, are you doing these?
Many athletes unknowingly make mistakes that reduce their chances of attracting sponsors. The good news? They're all fixable.
In this episode, Belinda shares the five most common mistakes she sees and explains how...
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What is The Motorsport Sponsorship Club
What separates sponsored athletes from everyone else?
It's not always talent.
More often, it's what they do between race weekends.
In this episode, Belinda shares why the hours you spend building your brand,...
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Want To Win At Sponsorship
What separates sponsored athletes from everyone else? It’s not always talent. More often, it’s what they do between race weekends.
In this episode, Belinda shares why the hours you spend building your brand,...
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Is sponsorship making a comeback?
Has motorsport sponsorship become harder? Yes, BUT that doesn’t mean the opportunities have disappeared. In this episode, Belinda explores how the sponsorship landscape has changed over the past few years, what she’s...
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Biggest Lie Motorsport Sponsorship
“If I’m fast enough, sponsors will find me.”
It’s one of the biggest myths in motorsport—and one that keeps many talented athletes from securing sponsorship.
In this episode, Belinda explains why winning races alone...
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Sponsorship V's Social Media
In this episode of the Motorsport Coaching Podcast, host Belinda Riseley dives into one of the most frequently asked questions from racers: how should you split your time between sponsorship and social media?...
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Seeking sponsorship locally
In this actionable episode, Belinda Riseley dives into the foundational steps of building motorsport sponsorships with local businesses. Whether you’re racing karts or cars, Belinda shares practical tips and seven...
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5 essential tips for getting started with motorsport sponsorship
In this episode of the Motorsport Coaching Podcast, host Belinda Riseley shares her top five actionable tips to help motorsport athletes get started with sponsorship—even if you’re brand new and don’t have any...
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