All Episodes
Episodes
Would Someone Recognise Your Brand?
If we removed your name, race number and logo from your content…
Would anyone know it was yours?
Being visible isn't the same as being memorable and when you're competing for sponsorship attention, that difference...
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Behind the Helmet
Take a quick look at your social media.
Cars. Race results. Sponsor logos. Podium photos.
But how much can someone actually learn about you?
If potential sponsors know more about your race car than the person driving...
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Sponsors Invest in People
Think sponsors are only interested in the fastest drivers and biggest results?
Think again.
Businesses aren't just deciding what to sponsor. They're deciding who they want representing their brand.
So what makes one...
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How Do People See You?
You already have a personal brand, whether you've intentionally built one or not. The bigger question is: does the way people see you match the way you want to be known?
In this episode, we're looking beyond logos,...
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Are You Treating Your Motorsport Career Like a Business?
If you're asking businesses to invest in your motorsport, there's an important question to consider:
Are you treating your own motorsport like something worth investing in?
In this episode of the Motorsport...
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How Sponsors Ready Are You?
In this episode of the Motorsport Sponsorship Podcast, Belinda explores what being sponsor ready really means and why it goes well beyond having a proposal ready to send.
We look at the different areas that can...
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What is sponsorship & what it isn’t
What does sponsorship actually mean?
For many motorsport athletes, sponsorship starts with one thought: “I need money to go racing.”
But that’s not how a business sees it.
In this episode, I break down one of the most...
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Laying The Tracks
Laying the Tracks – Why Preparation Comes Before Sponsorship
Most athletes think sponsorship starts when they send their first email.
The reality?
It starts much earlier.
In this episode, Belinda explains why laying...
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Success Takes A Village
Motorsport can be an incredibly lonely journey.
Trying to work out sponsorship, branding, proposals and networking on your own often leads to frustration and missed opportunities.
In this episode, Belinda explains why...
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Mistakes, are you doing these?
Many athletes unknowingly make mistakes that reduce their chances of attracting sponsors. The good news? They're all fixable.
In this episode, Belinda shares the five most common mistakes she sees and explains how...
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What is The Motorsport Sponsorship Club
What separates sponsored athletes from everyone else?
It's not always talent.
More often, it's what they do between race weekends.
In this episode, Belinda shares why the hours you spend building your brand,...
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Want To Win At Sponsorship
What separates sponsored athletes from everyone else? It’s not always talent. More often, it’s what they do between race weekends.
In this episode, Belinda shares why the hours you spend building your brand,...
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