Family, Racing & Rivalry

 1. Introduction to Cove Motorsport

Motorsport has been a defining passion for the Cove family, and it resonates in the stories of siblings Lachlan, Ash, and Charlotte, who are carving their own path within the racing realm. Nurtured by a family ingrained with the love for speed and competition, the Cove siblings have found their footing in the motorsport community through the Western Australian Hyundai XL Cup series. Their journey highlights not only the thrill of racing but also the dynamics of family, both on and off the track.

2. The Family Journey into Racing

As shared by Lachlan Cove in the Motorsport Sponsorship podcast, their fascination with motorsport sprouted on a rural property near Melbourne where they would engage with motorbikes, buggies, and homemade racetracks. This family tradition included religiously watching Bathurst races, further deepening their connection to the sport.

After a few stints in go-karting, the Coves decided to leap into car racing, acquiring a classic Datsun 280Z. This marked the formal beginning of their motorsport involvement, transitioning from casual car meets to competitive track days. Eventually, their quest for a racing career led them to the vibrant racing scene of Perth.

3. A Unique Path in Motorsport

Unlike many who transition from karting to higher racing formulas, the Cove siblings opted for the Hyundai Excel series as their entry point. According to Lachlan, Excel racing offers an affordable and community-focused avenue for enthusiasts to hone their skills against competent drivers. This decision illustrates that there are multiple routes to racing success, each offering its own merits and challenges.

Ash, the youngest driver of the three, highlighted their unconventional but rewarding journey in motorsport. Sponsored by Apex Driving Academy, she appreciates the supportive nature of the Excel community, emphasizing the competitive yet welcoming environment.

4. Sponsorship: Cultivating Partnerships

Sponsorship plays a pivotal role in the Cove Motorsport story. The siblings work together to attract partners who share their principles and goals. As Lachlan describes, their mutual aim is to support women in motorsport, something their sponsors value highly.

Current partners like Veal Auto Parts and Ryko have been instrumental in their journey, providing both the resources and encouragement they need to succeed. The siblings aspire to include more sponsors aligned with their vision, like Bounce, a trampoline park symbolizing fun and family values.

5. Lessons and Goals: Keeping the Engine Running

The Cove siblings credit their parents and earlier experiences for their grit and tenacity on the track. With mum's background as a bodybuilder and dad's in superbikes, nutrition, fitness, and mental preparation have been integral parts of their training regime.

Looking ahead, the Coves have set ambitious but achievable goals. The excitement for the eight rounds of the WA Hyundai XL Cup fuels their desire to excel, with aspirations of placing high in the rankings. More than just competing, Ash and Charlotte are keen on inspiring young girls and women to enter motorsports, proving that the track is not exclusive to men.

Concluding Thoughts: Speeding Forward

The Cove Motorsport team embodies a spirited blend of determination, family bonds, and social responsibility as they accelerate into the motorsport future. Through their united passion and careful cultivation of partnerships, they aim to break stereotypes and redefine what's possible for women in the sport. With each race, they not only pursue podium finishes but also inspire others to follow their dreams, reminding us all that in motorsport, as in life, teamwork and tenacity pave the path to success.

Stay tuned for the next chapter in Cove Motorsport's journey as they continue to leave their mark on the racing world, one lap at a time. For those interested in following their exhilarating journey, the Cove Motorsport team's social media pages are lively with updates and insights. Keep your pedal to the metal, and let the Coves inspire your own track-side adventures.

Follow Cove Motorsport here.

About MotiV8 Training

MotiV8 Training is dedicated to helping motorsport athletes accelerate their careers on and off the track. Through expert coaching, resources, and industry insights, we provide the tools you need to secure sponsorship, grow your brand, and maximize your performance.

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