Manoeuvring Motorsport and Business

Introduction

Motorsport has long been a male-dominated domain, yet trailblazers like Zoe Woods are redefining stereotypes and paving the way for future generations of female racers. In a recent episode of the Motorsport Sponsorship podcast, Zoe sat down with host Belinda Riseley to delve into her journey, challenges, and triumphs in the racing world. From racing against the odds to her strategies for securing sponsorship, Zoe’s story is as inspiring as it is educational.

1. A Unique Beginning

Zoe Woods’ introduction to motorsport was anything but conventional. Growing up in Sydney in a family more familiar with horse racing, she discovered her passion for motorsports during a ski trip. While her father, intrigued by motor racing, began his own journey after visiting Eastern Creek, Zoe found herself drawn to the track as well. Here, she realized the lack of female representation and decided to embark on a path largely unexplored by women her age. The transition from playing netball to karting at fifteen might have seemed abrupt, but for Zoe, it was the beginning of her racing career.

2. Thriving in a Male-Dominated Arena

Racing against seasoned male drivers from a young age, Zoe admitted to initially facing hostility, particularly in karting. However, transitioning to car racing presented a more supportive environment. Her perseverance and skill have allowed her to break barriers and achieve milestones such as being the first woman to achieve a GT4 Australia podium finish. Through her experiences, Zoe learned that success in this industry isn’t about proving oneself to others but rather pursuing personal goals and fostering self-belief.

3. Rising Through the Racing Ranks

Zoe’s career trajectory has seen her navigate various racing leagues, including the Toyota 86 Championships and currently, the Monochrome GT4 Australia Championship with Tech Works Motorsport. She credits the variety of racing categories in Australia for providing multiple pathways, which accommodate differing ambitions and budgets. Her progression underscores the importance of adaptability, as demonstrated by her ability to switch effectively between vehicles like the Toyota 86 and GT4.

4. Sponsorship and Branding: The Off-Track Challenges

Securing sponsorship in motorsport is notoriously challenging, especially for newcomers. Zoe openly discussed her journey to financial independence, focusing on developing her personal brand to attract sponsorships. Despite initial misconceptions that female racers might automatically appeal to certain brands, Zoe emphasized the need for racers to market themselves effectively. Building a presence on social media platforms, such as Instagram, TikTok, and YouTube, she strives to showcase her lifestyle and racing experiences to potential sponsors.

5. Balancing Business and Racing

Outside the racing circuit, Zoe runs her small business, Lulu Lashes and Beauty. She launched it as an avenue to maintain financial independence and have control over her schedule, ensuring she could prioritize her racing commitments. This business venture taught her invaluable lessons in confidence, customer interaction, and self-promotion, skills that seamlessly transitioned into her racing career.

6. Advice to Aspiring Racers

For aspiring female racers and entrepreneurs, Zoe’s advice is simple: take risks and put yourself out there. She encourages young females to engage and network within the industry without fear. Offering services for free can be an effective way to build a portfolio and demonstrate dedication and skill to potential sponsors and partners. Importantly, she emphasizes that setbacks are simply setups for comebacks.

Conclusion

Zoe Woods’ story is a testament to determination, resilience, and the pursuit of dreams, regardless of societal norms. Her journey through the highs and lows of motorsport offers invaluable lessons about seizing opportunities and breaking barriers. As Zoe continues her racing career, she inspires a new generation of racers, proving that with passion and grit, anything is possible. To follow Zoe’s exciting journey, listeners and fans can find her active on Instagram, TikTok, and other platforms where she shares her unique experiences and milestones.

About MotiV8 Training

MotiV8 Training is dedicated to helping motorsport athletes accelerate their careers on and off the track. Through expert coaching, resources, and industry insights, we provide the tools you need to secure sponsorship, grow your brand, and maximize your performance.

👉 Driver’s Toolkit – Perfect for beginners, covering motorsport-specific fitness, mindset, sponsorship basics, and social media setup.
👉 Motorsport Sponsorship Club (MSC) – A dedicated community for drivers looking to master sponsorship, build their brand, and connect with industry experts.
👉 Accelerate Coaching – 1:1 coaching designed to help you create a clear career strategy, secure sponsorships, and stand out in the motorsport industry.

📲 Learn more at motiv8training.com.au