Being a brand ambassador

There’s a rapidly increasing trend of people seeking out information and recommendations from other people, on which they base their purchasing decisions....and what we’re getting is good old fashioned ‘word of mouth’ made infinitely more powerful by online communication platforms.

With social media and the lean towards trust based purchases based on personal recommendations and the 'humanising' of companies, now more than ever we are seeing how brand ambassadors allow a company to connect with their market in a personal and 'soft' way.

The consumer wants to trust and feel a personal connection with a brand, and you, as ambassadors are the connector between brand and buyer.

Ambassadors that are engaged and who represent a brand both in their persona and their activities, and are able to engage with their target market in a way that develops rapport and positively influences consumer choices.

As an Ambassador you give a ‘face’ to a brand, and allow a company to communicate with their target market in a way that is engaging, efficient, entertaining and educational.

You allow them to deliver a huge amount of information in a very short space of time, and in a way that is willingly received by an audience.

By providing a relatable, aspirational or inspirational personification of

their brand, they’re able to influence an audience in ways that they are receptive to.

Who can be a Brand Ambassador?

There is a lot of choice, it’s about what a company feels will fit their brand best – is it a Celebrity, an Everyday Hero, an Expert…or is it an Athlete?

Athletes are always an obvious choice when it comes to promoting consumables. They offer a health and wellbeing focus, and are often good role models for children and adults! They are inspirational, and their participation in large, public, and often televised events offers a brand exciting and current opportunities to entertain and further engage their target market and current customers. Athletes bring a whole range of opportunities to a brand, including their fan base and sport based networks, as well as great content for social media, and participating in face to face events and activities.

How you can benefit their brand as an ambassador:

• Increase brand awareness and connect you with their target market
• Connect their brand with your networks and audience
• Value for money investment compared to traditional forms of advertising.
• Allow your audience to experience their brand vicariously and build rapport and trust
• Adds credibility through association and through personal endorsement of their brands
• Provide content for their marketing activities that can be used across multiple platforms
• Engage, educate and entertain their current audience
• Delivers information efficiently and effectively, requiring minimal audience time and effort
• Gives visibility and a persona to their brand that endears them to their target market.

Brand Ambassadors make it possible for a company to be intimate, influential and to provide inspiration to their target market….

Now it’s time for you to get out there and sell yourself….what makes you a value for money investment?

Not sure how to get started or what to say? Learn this and more inside the Motorsport Sponsorship Club. Check it out here.